Thursday, March 28, 2013

Google Launches Play Movies In India

In a move to further consolidate their service offerings in India, Google has made its movie catalogue available to Indian buyers. This comes right on the heels of the announcement that the Nexus 7 is available in India and the launch of the Books section earlier this year. With the iTunes Store also launching earlier this year, India is fast becoming a market that is being targeted by major services. 


The Play Movies section currently has both international as well as regional content. Users can browse the catalogue on their Android devices, and then rent or buy movies through Google Wallet directly. Although the content that is available is very limited as of now, it will grow once more distributors join the fray. With the iTunes Store seeing a lot of usage in India, Google's store should see similar results, if not more.


Movie rentals start from INR 75 for Standard-Def content, with HD costing INR 120. Buying movies outright will set users back anywhere from INR 80 to 490. This seems to be in-line with what the pricing model of the iTunes Store. 

What the future holds

The Android ecosystem is doing very well in India, as local manufacturers like Micromax and Karbonn are taking advantage of the platform to launch a slew of budget-focused mobiles that are very accessible to first-time gadget buyers. This has led stalwarts like Samsung to also launch budget-oriented mobiles like the Galaxy Y that run on the Android ecosystem. The diversity in terms of number and variety of Android configurations is so vast, and the market share it holds is so large that monetization will not be an issue. As such, it is only a matter of time now for services like Music, TV Shows and Magazines to launch in India.


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