Tuesday, November 12, 2013

Is the Nexus 5 the most affordable high-end device?

Google is one of the best-known companies in the world. In January 2010, Google and LG in collaboration created the Nexus range of phones. These phones worked purely on the Android platform with no other frills and fancies and they were the most popular phones simply because they were fast and super-efficient. Of course, newer and better phones have been released periodically and the Nexus 5 is the latest phone on the market.

So what make the Nexus 5 a good phone?

As with other phone, the Nexus 5 has been developed in collaboration with Google and LG and it is using the latest Android KitKat operating platform. It is a good phone, no question about that as it does have the following features-
  • The phone has a quad-core 2.3GHz Snapdragon 800 processor and this is combined with Adreno 330 graphics with 2GB RAM. These features make the phone incredibly fluid and very fast. The apps load quickly and scrolling is easy with everything being fast and responsive.
  • A Gorilla Glass display with 4.95-inch full HD and a pixel density of more than 445ppi makes it a good phone, but the display could be better.
  • Battery power is a weak point for the Nexus as it has a 2,300 mAh battery. This is not enough for a full day of usage, video and music streaming.
  • Cost wise, the phone is being retailed at a whopping $350 and more depending on the plan you have selected. This makes it cheaper than other phones on the market at present and good value for money.
  • Power conservation mode in which the phone switches to lower power when the user is walking or running. This is because of the integral step detector and step counter that track steps when the user is walking or running.
It is good for the Indian market? 

Overall, yes, as Indian consumers are moving towards smartphones in a big way. The market is filled with top models from Samsung, HTC and Apple but consumers are willing to try other models provided the phones offer comparable features. Google enjoys a good reputation worldwide and Nexus phones should be popular provided the phones come loaded with similar features like Apple, Samsung and HTC.

The bottom line

It is a good phone with top line features and a wonderfully sleek look. While the manufacturer could have been a little different and made the new phone a little unique; it is still very beautiful. The Nexus 5 will soon be available in India for Rs. 28,999 for the 16 GB version. This is comparable to the Samsung Galaxy range, and if the sales of the Nexus 4 are any indication, the Nexus 5 will similarly follow suit.

One issue that the Nexus series faces in India is that of advertising. Google needs to find a way to ensure that consumers are even aware of the Nexus 5, and its advantages when it comes to the hardware section. 

The Nexus 5 will likely be available in India by end of November, so it should be interesting to see the level of consumer attention the device gets then. 


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