Monday, December 16, 2013

Gionee Elife E7: Can Gionee make a mark in India?

Gionee is a big name in China’s smartphone industry. After introducing Elife E6 a month ago in India, it is now about to launch its flagship device named Elife E7 next week to mark its presence in the Indian market. The company has got good customer reviews on its earlier budget friendly Elife E6. Following its success, Gionee has unleashed its next device Elife E7 in an event in Shanghai and is set to be introduced in India to target the mid-tier segment and go against the likes of Google’s Nexus 5.
The Gionee Elife E7 has many unique features; however, the stand out feature of this device is its 16-megapixel rear camera with 1.3 microns and 8MP front camera. Gionee claims that that this camera holds the best of both worlds: Bigger pixels and a high resolution sensor. With smart features like intelligent scene recognition, auto makeup effects, meeting memo mode and action shot, in which the camera automatically adjusts images for easy text reading, the camera is indeed one of the best in this category. The only thing that fails to spot in Elife E7 is Optical Image Stability (OIS) which is very essential for low light images.
Apart from enhanced camera hardware, Gionee has also improved the software to delight both amateur and prosumer smartphone users. Along with the usual auto settings, this phone also has customary stand-alone camera settings UI that allows one to access more settings while clicking images.
Gionee Elife E7 is not just about the camera; it has a 5.5 inch HD display with a pixel density of 400ppi. The screen has Gorilla Glass 3 protection.  The phone is presented with two storage options – a 16GB base model that will have a 2GB RAM aboard and a 32GB model with 3GB RAM. Moreover, this device will be released in two alternates – a 3G model and a 4G facilitated model (Elife E7L). The 3G model is powered by Qualcomm Snapdragon 800 Quad-Core processor clocked at 2.2GHz.
Other features included are 2,500mAh battery, connectivity options of Wi-Fi, Bluetooth 4.0. On the software front, the handset will run on Android 4.2.2 Jelly Bean with Gionee’s own Amigo 2.0 UI. Gionee has not yet declared any Android update for this phone yet, but one should be coming soon.
The chipset permits Gionee to have voice commands to awaken the Elife E7 from sleep mode, which gives a genuine hands free experience. Alternatively, one can always double tap the display screen to wake up the phone, a feature similar to that in the LG G2 and a few Nokia Lumia smartphones. An additional feature is that the user can set customized gestures to open certain applications.

The price of 16GB model is Rs 27,600 and that of 32GB model is Rs 32,800. While the Elife E7 certainly has a lot of things to offer, the relative newcomer status of the Gionee brand might be the biggest roadblock for the Chinese manufacturer. 


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